Meta Ads Performance Report

KyoChon Malaysia

October 2026 ads in review

RM11,559 across three campaigns and two objectives. Store footfall scaled: 28% more budget bought 23% more "Get Directions" taps — 11,977 at RM0.69 each, against RM0.66 in September — carried by two new creative sets, a Chef Fazley collaboration and a Bahasa Malaysia set. The engagement campaigns held their cost at 0.55 sen per interaction across 610,526 interactions. Each objective is judged on its own scorecard.

Reporting period: 1 – 31 October 2026 (full month)

Campaigns: Store Footfall (awareness) · Geo-Engage + Retargeting (engagement)

Prepared by Huemankind

RM11,559

Media invested

11,977

Directions taps

610,526

Post engagements

1,509,178

Footfall reach

2,173,668

Combined reach

KyoChon Malaysia · October 2026 Meta Ads ReportHuemankind

01 · Executive summary

Two jobs, two scorecards

Footfall bought directions taps and engagement bought interactions — neither is judged on the other's metric.

Across October, RM11,559 ran across three campaigns split into two objectives, and each is measured on the metric for its job. The store-footfall campaign spent RM8,215 to reach 1,509,178 accounts and drive 11,977 directions taps at RM0.69 each. Two new creative sets went live this month — the Chef Fazley collab from 2 October and a Bahasa Malaysia set from 16 October — and 1 Utama came back into the plan. The two engagement campaigns spent RM3,344 for 610,526 interactions at 0.55 sen each.

Versus September: footfall budget rose 28% (RM8,215 vs RM6,415) and directions taps rose 23% (11,977 vs 9,765), so cost per tap moved only from RM0.66 to RM0.69 while the campaign scaled. Footfall reach grew from 1,164,800 to 1,509,178 at the same CPM (RM1.34 vs RM1.35). Engagement held at 0.55 sen per interaction, the same as September. Total media was RM11,559 vs RM10,491; September's figure included a RM786 RM9.90 voucher promo that did not run in October.

RM0.69

Cost / directions tap

store-footfall · RM0.66 in September

+23%

Directions taps vs September

11,977 vs 9,765

0.55 sen

Cost / engagement

engagement campaigns · same as September

Note: "Get Directions" is Meta's link_click. Walk-ins are not visible to Meta — they are tracked separately at store level.

KyoChon Malaysia · October 2026 Meta Ads Report2 / 10

02 · New this month

Two new creative sets

October added a Chef Fazley collaboration set and a Bahasa Malaysia set to the footfall campaign, each across three stores, alongside the existing sets.

RM0.64

Chef Fazley · cost / tap

3,725 taps · 2 – 31 Oct

RM0.68

Bahasa Malaysia · cost / tap

1,682 taps · 16 – 31 Oct

591

1 Utama directions taps

back in the plan · RM0.65 each

RM0.79

Original July sets · cost / tap

2,642 taps · all month

Creative set · stores	Running	Spend	Directions taps	Cost / tap
Chef Fazley collab set NEW MyTOWN · IOI Putrajaya · Pavilion KL	2 – 31 Oct	RM2,378	3,725	RM0.64
Bahasa Malaysia set NEW 1 Utama · MyTOWN · IOI Putrajaya	16 – 31 Oct	RM1,144	1,682	RM0.68
Aug-30 statics+reels refresh MyTOWN · Pavilion KL	all month	RM2,611	3,928	RM0.66
Original July sets IOI Putrajaya · Pavilion KL	all month	RM2,082	2,642	RM0.79

How the new sets did: the Chef Fazley collab was the cheapest set at RM0.64 per directions tap. The Bahasa Malaysia set came in at RM0.68, but it ran for only 16 days, so a 4-sen gap between the two is not a verdict yet. The clearer finding is that both new sets beat the original July sets (RM0.79 combined; RM0.72–RM0.84 by store) — fresh creative is keeping footfall cost down as the budget grows. 1 Utama returned through the Bahasa Malaysia set with 591 directions taps at RM0.65 each in its first two weeks.

KyoChon Malaysia · October 2026 Meta Ads Report3 / 10

03 · The Chef Fazley collab

Chef Fazley creative set

Every still in the Chef Fazley footfall set, 2 – 31 October, across MyTOWN, IOI Putrajaya and Pavilion KL. Cost shown is per directions tap.

Chef Fazley · still 02
RM0.47/tap97 taps

Chef Fazley · still 01
RM0.51/tap168 taps

Chef Fazley · still 03
RM0.54/tap300 taps

Chef Fazley · still 10
RM0.55/tap665 taps

Chef Fazley · still 11
RM0.56/tap524 taps

Chef Fazley · still 09
RM0.60/tap214 taps

Chef Fazley · still 04
RM0.62/tap540 taps

Chef Fazley · still 07
RM0.63/tap704 taps

Chef Fazley · still 08
RM0.64/tap60 taps

Chef Fazley · still 06
RM0.66/tap257 taps

Chef Fazley · still 05
RM0.66/tap196 taps

What worked: the collab stills drove directions taps at RM0.47–RM0.66 each. The two busiest — Chef Fazley · still 07 (704 taps at RM0.63) and Chef Fazley · still 10 (665 taps at RM0.55) — carried 37% of the set's taps. The green figure is the creative's cheapest cost per tap across the three stores.

KyoChon Malaysia · October 2026 Meta Ads Report4 / 10

04 · The numbers

Performance by objective

Meta Ads insights (Graph API v21), full month 1–31 October. Each objective on its own matrix — never blended.

Store-footfall (awareness) — RM8,215

1,509,178

Accounts reached

store-footfall

11,977

Directions taps

link_click proxy

RM0.69

Cost / tap

blended CPLC

RM1.34

CPM

per 1,000 impressions

Engagement — RM3,344

664,490

Accounts reached

both engagement campaigns

610,526

Post engagements

reactions·comments·shares·saves·views

0.55 sen

Cost / engagement

the right scorecard here

0.30%

Geo CTR

link click-through

Footfall ran at a frequency of 4.1 (each reached account saw the ads about four times across the month) at a RM1.34 CPM. Engagement reached 664,490 accounts at a frequency of 1.6 on Geo-Engage.

KyoChon Malaysia · October 2026 Meta Ads Report5 / 10

05 · By campaign

All three campaigns

The primary-result column is each campaign's own objective — directions taps for footfall, engagements for engagement.

Campaign	Spend	Reach	Impressions	CPM	Primary result	Cost / result
Store Footfall · KL/Selangor Awareness	RM8,215	1,509,178	6,144,275	RM1.34	11,977 taps	RM0.69
Geo-Engage (CBO) Engagement	RM2,427	598,399	962,529	RM2.52	600,636 eng	0.40 sen
Retargeting (ABO) Engagement	RM917	66,091	137,770	RM6.66	9,890 eng	9.27 sen

*"Cost / result" is deliberately not blended across objectives — they buy different things. Reach is a gross figure (campaigns can overlap audiences), not de-duplicated unique reach. Total media RM11,559.

KyoChon Malaysia · October 2026 Meta Ads Report6 / 10

06 · Store footfall

Directions taps by outlet

Cost per "Get Directions" tap, by ad set — four stores this month, with 1 Utama back alongside MyTOWN, Pavilion KL and IOI Putrajaya.

1,509,178 accounts reached · 11,977 directions taps · RM0.69 blended cost per tap. By outlet (all sets for each store combined): 1 Utama 591 taps at RM0.65 · MyTOWN 4,332 taps at RM0.65 · Pavilion KL 3,757 taps at RM0.67 · IOI Putrajaya 3,297 taps at RM0.76. IOI Putrajaya was the dearest store, mainly because its original July set ran at RM0.84 per tap. Cost per tap held steady through the month — RM0.70 in the first half, RM0.68 in the second.

MyTOWN · Chef Fazley setRM0.621,429 taps

Pavilion KL · Chef Fazley setRM0.63960 taps

1 Utama · Bahasa Malaysia setRM0.65591 taps

MyTOWN · Bahasa Malaysia setRM0.65589 taps

Pavilion KL · Aug-30 refresh setRM0.661,614 taps

IOI Putrajaya · Chef Fazley setRM0.661,336 taps

MyTOWN · Aug-30 refresh setRM0.672,314 taps

Pavilion KL · original setRM0.721,183 taps

IOI Putrajaya · Bahasa Malaysia setRM0.76502 taps

IOI Putrajaya · original setRM0.841,459 taps

KyoChon Malaysia · October 2026 Meta Ads Report7 / 10

07 · Engagement campaigns

Cheap reach & community interaction

These campaigns buy engagement, not store visits — and they buy it at a fraction of a sen.

Geo-Engage (CBO)

geo-targeted engagement · PJ/Subang took 91% of the budget

600,636

engagements · 0.40 sen each · 598,399 reach · RM2,427

Retargeting (ABO)

7-day FB + IG engagers

9,890

engagements · 9.27 sen each · CTR 4.22% · RM917

Indecisive Eaters
342,161 eng0.39 sen each

Boosted page post · PJ/Subang
15,370 eng0.42 sen each

Sad Little Chicken
8,223 eng0.49 sen each

Boosted page post · Johor Bahru
4,205 eng0.44 sen each

Slow Glaze · retargeting still
3,796 eng7.84 sen each

Indulgent Rich · retargeting still
3,612 eng9.85 sen each

Cheese Truffle · retargeting still
2,482 eng10.61 sen each

What this bought: Geo-Engage delivered 600,636 engagements at 0.40 sen each (September: 0.41 sen). One video — Indecisive Eaters — drew 342,161 engagements, 56% of the month's total, at 0.39 sen each. Retargeting kept warm audiences clicking at a 4.22% CTR, up from 3.26% in September, at 9.27 sen per engagement (9.98 sen in September). Cards show each creative's engagements and cost per engagement.

KyoChon Malaysia · October 2026 Meta Ads Report8 / 10

08 · The Bahasa Malaysia set

Bahasa Malaysia statics + reels

The new Bahasa Malaysia footfall set, 16 – 31 October, across 1 Utama, MyTOWN and IOI Putrajaya. Cost shown is per directions tap.

Bahasa Malaysia · still 1
RM0.34/tap52 taps

Bahasa Malaysia · still 2
RM0.38/tap27 taps

Bahasa Malaysia · still 3
RM0.39/tap90 taps

Bahasa Malaysia · still 4
RM0.40/tap49 taps

Bahasa Malaysia · still 5
RM0.40/tap35 taps

Bahasa Malaysia · still 6
RM0.41/tap227 taps

Bahasa Malaysia · still 7
RM0.44/tap78 taps

Bahasa Malaysia · still 8
RM0.47/tap71 taps

Bahasa Malaysia · still 9
RM0.47/tap56 taps

Bahasa Malaysia · still 10
RM0.49/tap171 taps

Bahasa Malaysia · still 11
RM0.51/tap116 taps

Bahasa Malaysia · still 12
RM0.52/tap90 taps

Bahasa Malaysia · still 13
RM0.53/tap99 taps

Bahasa Malaysia · still 14
RM0.53/tap96 taps

Bahasa Malaysia · still 15
RM0.55/tap266 taps

Bahasa Malaysia · still 16
RM0.55/tap41 taps

Bahasa Malaysia · still 17
RM0.55/tap37 taps

Bahasa Malaysia · still 18
RM0.62/tap59 taps

Bahasa Malaysia · reel 1
RM1.80/tap8 taps

Bahasa Malaysia · reel 2
RM4.15/tap4 taps

Bahasa Malaysia · reel 3
3 taps6,887 reach

Bahasa Malaysia · reel 4
2 taps5,915 reach

Bahasa Malaysia · reel 5
2 taps3,195 reach

Bahasa Malaysia · reel 6
2 taps10,229 reach

Bahasa Malaysia · reel 7
1 taps4,213 reach

Bahasa Malaysia · reel 8
0 taps5,253 reach

Bahasa Malaysia · reel 9
0 taps4,886 reach

Bahasa Malaysia · reel 10
0 taps9,290 reach

Stills do the footfall work again: the 18 Bahasa Malaysia stills drove directions taps at RM0.34–RM0.62 each. Of the 10 reels, only 2 drew enough taps to price (RM1.80 and RM4.15 per tap); the rest drew three taps or fewer. Across every footfall creative in October, stills cost RM0.31–RM0.73 per tap and reels RM1.80–RM11.44 — the same pattern as July and September. For a "get directions" job, a clear still of the food wins; reels belong where they are judged on views and engagement. "REEL" marks a video creative; a grey figure means too few taps for a stable cost read.

KyoChon Malaysia · October 2026 Meta Ads Report9 / 10

09 · The clearest lesson

Fresh stills let footfall scale

Both objectives stayed efficient on their own scorecards while the footfall budget grew.

RM0.69

Footfall — cost / directions tap

11,977 taps (+23% vs September) · 1,509,178 reach · CPM RM1.34

RM0.64–RM0.68

New creative sets — cost / tap

Chef Fazley + Bahasa Malaysia · 5,407 taps · vs RM0.79 on the original July sets

0.55 sen

Engagement — cost / engagement

610,526 engagements · 664,490 reach — same cost as September

Bottom line: RM11,559 → 11,977 store-directions taps at RM0.69 each and 610,526 engagements at 0.55 sen each. Footfall took 28% more budget and returned 23% more taps, with the new stills cheaper than the original July sets. Walk-ins are tracked store-side. Each objective is efficient on its own scorecard.

Data source: Meta Ads insights (Graph API v21), 1–31 October 2026, pulled 7 November 2026 · 3 campaigns. September comparison = figures published in the September report. "Get Directions" = link_click; walk-ins tracked store-side, not visible to Meta.Huemankind · 10 / 10