Social Media Performance Report
KyoChon Malaysia
October 2026 in review
October was a reset month. Account reach fell back to about July's level — 828,327 accounts, 55% below
September — because one relatable post broke out, against 7 in September. That post, on 26 October, reached
412,665 accounts and earned 85% of the month's shares. What improved: reels doubled their average reach, and views
and shares stayed well above July.
Reporting period: 1 – 31 October 2026
Channels: Instagram @mykyochon + Facebook KyoChon Malaysia
Prepared by Huemankind
01 · Executive summary
The headline
One breakout instead of seven brought reach back to July's level. Views and shares stayed above July, and reels doubled their reach.
Across 92 posts in October, KyoChon's content reached 617,390 accounts
and the account reached 828,327 unique accounts. That is 55% below September and about July's level
(0.94× July). The reason is simple: in September 7 relatable posts each passed 85,000 reach;
in October one did. The 26 Oct post, "Today's crisis: the drama ended on a cliffhanger. Recovery plan: extra Honey", reached
412,665 with 23,345 shares (85% of the month's shares). The other 91 posts
averaged about 2,250 reach each.
What held up: content views of 954,114 (1.27× July) and 27,543 shares
(3.1× July) stayed above the pre-viral baseline, and reels doubled their average reach to 2,133.
The month's moments were the Chef Dato' Fazley Comment & Win, the Melawati opening, KyoChingu Day and an SPM-week carousel.
828,327
Accounts reached -55% MoM
30-day unique
954,114
Content views -68% MoM
sum of post views
2,133
Avg reach / reel +103% MoM
32 reels, vs 1,053 in September
02 · The numbers
Performance at a glance
Instagram & Facebook official Insights (Meta Graph API v21), full month 1–31 October.
828,327
Accounts reached
30-day unique
617,390
Content reach
across all posts
954,114
Content views
impressions
45,699
Interactions
likes+comments+saves+shares
4,957
Profile visits
to @mykyochon
6,711
Avg reach / post
~2,250 without the breakout
76,957
IG followers
@mykyochon
227,145
FB followers
KyoChon Malaysia
03 · Month over month
September → October
Every headline number fell back from September's run of breakouts. Reach landed at about July's level; views and shares stayed above it.
Accounts reached (30-day unique)-55%
Content reach (all posts)-68%
In context: September was carried by 7 breakout posts. Against July, the last month
before the viral run, October's account reach is 0.94× (877,631 → 828,327), content views are
1.27× and shares are 3.1×. Reach is back to baseline; views and shares kept part of the gain.
*Account reach compares a 30-day unique window each month (Sep 1–30 vs Oct 1–30);
Meta reports unique reach for a maximum 30-day window. September and July figures are the ones published in those months' reports, so the
comparison is like-for-like. Content reach, views and shares are full-month sums of per-post metrics. All figures are real Meta Insights, no estimates.
04 · Who we're reaching
The KyoChon community
A current snapshot of the 76,957-strong Instagram following — where they are and who they are.
Age
25-3431,184
35-4426,313
45-548,122
18-244,600
55-641,445
65+584
13-17240
Top cities
Kuala Lumpur11,592
Shah Alam4,450
Petaling Jaya2,682
Klang2,496
Johor Bahru2,261
06 · The breakout
One breakout carried the month
The relatable formula still works — on 26 October it delivered again. This month it fired once, where September had 7.
412,665
accounts reached · 23,345 shares · 591,396 views
The 26 Oct post, "Today's crisis: the drama ended on a cliffhanger. Recovery plan: extra Honey", was the month's biggest post:
412,665 reach and 23,345 shares, which is 85% of all October shares and 67% of all
content reach. It is the same format that built September: an everyday moment people recognise, a question that invites a reply, and —
as September's report suggested — the food as the payoff. It was the only post this month to pass 85,000 reach; the other 91 posts
averaged about 2,250. The lesson: the formula hasn't stopped working. October simply had one breakout where September
had 7, and reach followed.
07 · Reels & moments
Reels doubled their reach
October's quiet win: more reels, and each one reached about twice as many people as in September. Outside the one breakout, reels now reach as many people as feed posts.
Reels
32 reels published in October (14 in September)
2,133 avg / reel
vs 1,053 in September · 68,248 combined reach · 93,224 views · feed posts outside the breakout averaged 2,313
Calendar moments
SPM-week carousel · KyoChingu Day · Melawati opening · Chef Dato' Fazley Comment & Win
57,224
combined reach · the SPM carousel was the month's #2 post (48,470 reach)
#1 · REEL · 10-16
The halo only appears once the damage is done. 😇 Confession: I forgave her before she eve…
14,706 reach22,746 views↗ 1,112 shares
#2 · REEL · 10-22
Some people eat chicken. Some people clear the bone like a pro 🍗 Rate the bone-clearing te…
6,550 reach8,813 views↗ 48 shares
#3 · REEL · 10-30
Rough week? Some of us don't need a new show, we need the one we already know by heart. 🥺✨…
6,182 reach8,059 views↗ 14 shares
#4 · REEL · 10-08
Love is complicated. Red Pepper is not, and honestly that's why we trust it more. 🌶️💛 Who…
4,068 reach5,386 views↗ 2 shares
08 · Product spotlight
Chef Dato' Fazley Comment & Win, and Melawati opens
October's product story: the Chef Dato' Fazley collaboration closed with a comment-to-win, and KyoChon opened its newest outlet in Melawati.
Chef Dato' Fazley Comment & Win
4 collab posts in October · 6,692 combined reach
280 comments
77% of all October comments came from this one post · the winners post followed the same day
Melawati opening
"Say hello to our newest KyoChon!" · 19 October
3,684 reach
6,992 views · above the ~2,250 average for posts outside the breakout
09 · Where we take it next
November direction
Bring back the weekly relatable breakouts. September had 7 posts break past 85,000 reach; October had 1, and that one post earned 85% of the month's shares. Protect at least two relatable, share-and-tag slots every week. This is what moves account reach.
Make more relatable reels. September's report suggested testing the relatable formula as a reel. October did: reel reach doubled (1,053 → 2,133 per reel), and the top reel, 16 Oct "The halo only appears once the damage is done", reached 14,706 with 1,112 shares. Build more reels in this format.
Write calendar moments the relatable way. The SPM-week carousel was the month's #2 post (48,470 reach). Moments framed around what people are going through travel further than announcements. Use the same angle for year-end and school-holiday moments.
Convert reach into followers. Instagram followers moved from 76,909 to 76,957 (+48) despite 828,327 accounts reached. Add a follow call-to-action to the breakout posts, and run a follow-to-win giveaway.
Keep comment-to-win for launches and store openings. The Chef Dato' Fazley Comment & Win drew 280 comments — 77% of the month's comments from one post. Pair it with the next opening or product drop.
Bottom line: October reset to about July's reach — 828,327 accounts reached (0.94× July) — with one breakout
post instead of September's 7. Views (1.27× July) and shares (3.1× July) held above the pre-viral baseline, and
reels doubled their average reach. Next: bring back the weekly relatable breakouts, and make more of them as reels.
